This is a legendary figure in every month there are hundreds of organizations, has invited him to lecture. Regardless of which city in the United States as long as he appeared, there are many people around him, and asked him to autograph, as if he is a big star.
He is indeed a star, a shiny corporate star. He was general manager of Ford Motor Company is also the general manager of Chrysler, 60-year-old.
In August 1946, 21-year-old Iacocca to the Ford Motor Company became a graduate trainee engineers. However, he did technical work uninteresting. He wants to engage in distribution, and people like to deal with, rather than the machine companion. Boss, of course not happy, but because of his insistence, the company finally compromised, and he became a salesman.
On one occasion, in this region, 13 district in the worst lacocca sales. To this end he was feeling depressed, Charlie put his hand on his shoulder, said: "Why dejected? Always have someone to quest for the last one, and why such a worry!" And he walked away, but he turned around and said: "But you listen, but do not get two consecutive months, the last one!"
Under his inspiration, Iacocca had an inspiration, came up with a wonderful way to sell cars: Who purchased a 1956 model Ford cars, as long as paying 20% of the purchase price, and the rest to pay 56 U.S. dollars a month, 3 year paid. In this way, the average consumer can afford. Iacocca to this approach is called "Flower 56 per buy 56 model Ford truck."
The ad slogan like a rocket generally subject to people's attention. Only 3 months, lacocca Bottom of soared from the original sales momentum, jumped door top. He was vice president at the time McNamara (later United States Secretary of Defense) is appreciated in the country to promote his approach, and improve him as head of Ford's vehicle sales corporation.
July 13, 1978, he was jealous of the big boss Henry Ford fired. When the 8-year general manager, at Ford has been 32 years, smooth sailing, has never worked in other places, suddenly lost their jobs.
He wanted to murder - but it is not clear to kill the Henry Ford to dismiss him, or kill themselves. Homicide or suicide is meaningless, he began to drink, lost confidence in themselves that they have to completely collapsed.
He accepted a new challenge - recruited to the brink of bankruptcy, Chrysler Motor Corporation as General Manager.
At that time, many large companies such as Lockheed Martin, International Paper, have been issued against him the invitation. But Iacocca believes that 54-year-old is an awkward age: too young to retire, then start all over again in other industries too old; Moreover, all the cars have been in his blood flowed. Therefore, he chose the automobile industry, the old Xingdang.
Iacocca, who in the world's second largest auto company became the general manager of 8 years career strong, with his wisdom, courage and dedication, the drastic reorganization of the enterprise reform, to the government for help, war of words members of Congress, has made huge loans to revive corporate glory.
Chrysler faces in the darkest period of days to create the Model K program like a ray of hope in the endless night. It finally succeeded. This car allows passengers very comfortable, only four-cylinder will be able to run very well. Although it is a small car, but the first time ever to enter six individuals, and small size, line the United States.
The introduction of the Model K, so that Chrysler back from the dead, so that the company literally to become in the United States behind General Motors Corp., Ford Motor Company's third-largest car company.
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